Three Creek Beef.
We like our work well done
Milk, cheese, meat and a moo-re puns than you can poke a stick at, what haven’t cows given the world? It was time we gave something back, and by give something back we mean give New England Beef the best rebrand we could muster.
What needed to be done
Rob Finlayson and his family have raised beef in Armidale for five generations, so when he asked us to create a whole new look, feel and name for their brand, no bull, we were excited. The family-run business has had a long history in an area famous for some of Australia’s best beef cattle. It was by using their, frankly intense, knowledge of the industry and region that we were able to reinvent and develop the brand into what it is today.
What we did
We came up with the name ‘Three Creek Beef’ for the new brand for a couple of reasons. Firstly, the property is literally in the middle of three creeks. And secondly, the name was the perfect way to capture the landscape and free-range nature of the beef, giving the sense that happy cows make for premium beef. From the business cards and stationery to the new logo and catalogue, we were excited to roll out some pretty meaty ideas which connected with consumers both locally and internationally.
Need-to-know best bit
Our new rebrand spearheaded their push into the Asian market.
Nick Did This…
Concept creation, marketing strategy, graphic design, logo, copywriting, content creation, collateral development and production.