Three Creek Beef.
Creating a premium beef brand that stands out from the herd
This family-run business has had a long history in an area famous for some of Australia’s best beef cattle.
The components we delivered
- concept creation
- marketing strategy
- brand development
- graphic design
- logo design
- content creation
- collateral development and production
What needed to be done
Rob Finlayson and his family have raised beef in Armidale for five generations, so when he asked us to create a whole new look, feel and name for their brand, no bull, we were excited. The family-run business has had a long history in an area famous for some of Australia’s best beef cattle. It was by using their intense knowledge of the industry and region that we were able to reinvent and develop the brand into what it is today.
What we did
We came up with the name Three Creek Beef for the new brand for a couple of reasons. Firstly, the property is literally in the middle of three creeks. And secondly, the name was the perfect way to capture the landscape and free-range nature of the beef, giving the sense that happy cows make for premium beef.
Three Creek Beef is now a respected name in the competitive Asian export market. Starting from scratch and meticulously building a brand the market can relate to both locally and internationally is a great achievement.