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The Toowoomba Region.

A journey of self-discovery

The Toowoomba Region

We talked to 1,700 locals from all over the Toowoomba Region to really get to the heart of what the region is all about.

The components we delivered

  • marketing strategy
  • brand development
  • copywriting,
  • graphic design
  • content creation
  • collateral development
What needed to be done?

What needed to be done?

The Toowoomba Region is a lot more than just its biggest city (Toowoomba), it’s a region which is as diverse as it is beautiful. A few years ago, eight different councils came together to become one, and it was our job to help them find a unified voice without resorting to trust exercises. With so many different people, places and histories coming together no one could agree on what the new Toowoomba Region brand should look like. What tied them all together besides geography?

What we did

What we did

We talked. A lot. We talked to 1,700 locals from all over the Toowoomba Region to really get to the heart of what the region is all about – a place of rich traditions and bold ambitions. From there we created a logo, look and feel, imagery, way-finding material and brand guidelines that matched their new positioning. The new brand identity was able to bring together the common thread running through every part of the region: a celebration of their history and traditions together with the ambitious desire to move forward, grow and develop.

Results

The rebrand won a silver at the 2016 [GOV] Design Awards! For a region that was lost only a few years ago, they are now firmly on the map and have become an inspiration for regional councils right across the state.