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Sunny Queen.

To make an omelette, you’ve gotta break some eggs

Sunny Queen

Our idea was to make Sunny Queen Meal Solutions seem like the obvious choice for the businesses they were targeting.

The components we delivered

  • concept
  • content creation
  • photography
  • copywriting
  • graphic design
  • collateral development
What needed to be done?

What needed to be done?

When Sunny Queen approached us to help them promote their range of Meal Solutions we knew it wasn’t going to be all about egg puns and jokes, well not entirely anyway. We had to think outside the carton in order to crack targeting both existing and prospective customers across eight separate disciplines. What an egg-citing challenge!

What we did

What we did

Our idea was to make Sunny Queen Meal Solutions seem like the obvious choice for the businesses they were targeting. We did this by taking the common saying ‘Don’t end up with egg on your face’ and using it as a headline for the direct mail campaign. It had it all, an egg related pun, a chef being smashed in the face with an egg, humour and a funny feeling that it wasn’t something to miss out on.

Results

Nick Did This helped Sunny Queen Meal Solutions launch a number of brand new innovative products including their Fritters, Frittatas and Meal Bites.