Queensland Orthotics Laboratory.
Big changes were afoot at Queensland Orthotics Laboratory
Strategy, brand, creative, photography, production, AV, website design, website development.
“Working with the team at Nick Did This has been an incredibly positive process. We required an agency with a broad skill set to help us through a period of transition in our business. This included rebranding, a new website, communications campaign, trade assets and product development. The team at Nick Did This listened to all key stakeholders and were able to provide solutions to all of our needs. We’ve experienced a significant uplift in sales as a result. Importantly, they also helped to shine the spotlight on our ‘why’ – this has not only helped with client engagement but importantly with staff engagement in the brand.”
What needed to be done?
Queensland Orthotics Laboratory (QOL) is a leader in foot orthotics and one of the few handmade custom orthotic manufacturers in the country. Interestingly, they were in the process of developing a revolutionary digital tool called Scanmate.
They came to us with two main objectives:
- Develop a new brand personality and identity for the QOL brand with associated collateral.
- Create a new product identity and instructional ‘how-to’ videos for Scanmate.
The challenge was to keep all of the values of time-honoured, handmade orthotics combined with clever use of the latest technology.
What we did
First, we ran a brand workshop with the QOL team. As always, we learned a lot about the brand and gained valuable insights. From there we established the heart of what QOL stands for – We use our heads, hearts and hands to get people back on their feet. Using images, we shot on-site, we created a fresh brand look and feel. While the images reflected a traditional skill, the design devices spoke to the innovative space QOL plays in.