Queensland Museum – Project DIG Video.
We’re always on the lookout for the next big thing
When we were asked to help promote a new project aimed at sharing Queensland Museum’s collection with the world, we pretty much felt like Indiana Jones.
What needed to be done
When BHP uncovered a whole lot of megafauna (i.e. giant wombats and lizards to most people!) at their South Walker Creek mine, not only was it a super cool discovery of ancient Australian creatures, it was the beginning of an important partnership with Queensland Museum. A partnership that would see BHP funding the digitisation and sharing of the Museum’s collection and research. It’s a huge project and one that will revolutionise how the Museum collects and shares information with the world. Called Project DIG (Digital Infrastructure Growth), the partnership is the first of its kind in Australia, which makes it a pretty big deal. And as a big deal, we knew the educational video we were tasked to create had to be larger than life.
What we did
We wanted to create a video that really captured the ground-breaking nature of the project. To do that, we played on the importance that science and history have on our understanding of the world, who we were, who we are and who we might become – showing how vital it is that we care about and share information through things like Project DIG. We then used a wide range of imagery which focused on the breadth of resources housed in the museum, from ancient fossils and dinosaur bones to historic relics from human history as well as images from the BHP site, to bring the story to life. As a partnership that is all about unlocking knowledge and unleashing potential, we made sure that we dug deep so that the AV we created to promote it did the same.
Need-to-know best bit
We got an inside look at the Museum’s collection! Plus, it was an honour to be trusted with a confidential initiative that is working towards making the Queensland Museum’s collection accessible to more people.
Nick Did This...
Video editing, copywriting, design and branding.