Queensland Museum – Gladiators Heroes of the Colosseum.
How we brought an ancient gladiator from Rome to South Brisbane
We literally did everything except dig up the ancient artefacts.
The components we delivered
- concept creation
- graphic design
- logo design
- script writing
- content creation
- collateral development and production
What needed to be done?
Everybody thinks they know all about the Roman Gladiators thanks to Russell Crowe. But when we started thinking about how to promote the Queensland Museum’s exhibition ‘Heroes of the Colosseum’, we knew we had to dig a lot deeper than just giving big facts about gladiators and Ancient Rome.
What we did
We decided to focus our campaign on the gladiators as individuals, making our approach more personal. Humanising historical figures brings them to life and, well, makes them human. The goal of our campaign was to bring one individual gladiator to life, leaving audiences wanting to find out more about his specific story.
Need-to-know best bit
We created the TVC set with our bare hands. From constructing the set by hammering planks of wood together to enlisting Nick’s hunky personal trainer to play the starring gladiator, we literally did everything except dig up the ancient artefacts.