fbpx

MOCO.

Giving a beloved family-owned food service business a delicious rebrand

MOCO

Queensland Frozen Food Services (QFFS) had the realisation that their brand no longer reflected the business they had actually become.

The components we delivered

  • brand workshops
  • one-on-one staff interviews
  • production
  • strategy
  • concept
  • brand development
  • logo design
  • content creation
  • graphic design
  • collateral development
  • production
What needed to be done?

What needed to be done?

Not long before they were MOCO, Queensland Frozen Food Services (QFFS) had the realisation that their brand no longer reflected the business they had actually become. The phrase ‘frozen foods’ didn’t even begin to cover the over 6,500 meats, seafood, small goods, dry goods, and chilled and frozen foods they actually sell. They needed a name that gave them a lot more.

What we did

What we did

It was this simple yet wide-ranging idea of being MOre COnvenient, MOre COst-effective, MOre COllaborative (the list could go on and on) which ended up forming the basis of the new brand and visual identity. And in four letters MOCO was able to capture what the brand stands for. Alongside their new name, we created the logo, a sub-category logo suite, the brand identity and personality and all the collateral to go with it.

Need-to-know best bit

We got to help re-invent a beloved family owned company who have been in the industry since 1961. It still gives us a thrill every time we see a newly branded MOCO truck drive by!