Gold Coast Turf Club.
We won't reign in our creativity
Once our creativity is out of the gates there’s nothing that can hold us back. And you can bet that when it comes to doing work for one of Australia’s busiest racecourses, we’ll do a winning job.
What needed to be done
Our work for the Gold Coast Turf Club is ongoing and as varied and exciting as all the fascinators on race day. A good theme always gets the punters excited, and that’s where we come in – to theme their race days and help bring their ideas to life.
What we did
We’ve done a whole heap of conceptualising and creating for the Turf Club, developing different visual concepts and assets that they have then rolled out to flags, posters, racing booklets, press ads and digital banners. Some of our favourites have been the theming and artwork we created for the Spring Racing Carnival that ended up being used as far away as Mongolia to promote Melbourne Cup events, a ladies day concept which captured Cuba’s old-world charm, a giant diamond cut horse for the Jewel of the Coast and a piece for the Gold Coast Cup which was literally dripping in gold.
Need-to-know best bit
From our Spring Carnival artwork being used by the Australian embassy in Mongolia to The Gold Coast Cup piece making the front cover of Cove Magazine, our work has been extremely well received. It has been a huge credit to everyone who worked on it as well as our amazing relationship with the Turf Club.
Nick Did This
Concept, design, copywriting, production, coming up with puns, content creation and collateral.