Cape Hillsborough – Logo Design.
Logo design comes naturally to us
When Cape Hillsborough Tourist Park asked us to come up with a line and logo for them, we knew it would be a walk in the park.
What needed to be done
When people go on holiday to a nature park it’s usually for two reasons – spending time with their loved ones and getting back to nature. We all crave that feeling of putting our lives on pause and letting go of any stresses or worries we might have. And Cape Hillsborough provides a place to satisfy those cravings – all we had to do was embody them in a single line and logo.
What we did
First of all, we came up with the line ‘Together. Naturally.’ as a link to getting back to nature and spending time with loved ones. Plus, it ties together very nicely with the wider region’s line of ‘Nature. Reserved.’ Then we tackled the logo. By putting two leaves in the shape of a heart in the logo, we were able to show visually that coming together happens naturally at Cape Hillsborough. All the elements of the logo, from the relaxed script font to the natural colour palette, work together to show that Cape Hillsborough Tourist Park isn’t just about getting back to nature, it’s about reconnecting with loved ones as well.
Need-to-know best bit
Getting to work with the absolute sweetest clients who are so passionate about what they do and the work we designed (we have the email chain to prove it). We love our jobs!
Nick Did This...
Design, Branding, Strategy and Copywriting.