BHP – World Science Festival.
You can always count on us
We don’t really understand maths and science, but we do love both Bill Nye and Brian Cox – if that counts. So when we got the chance to don a lab coat (figuratively of course) we were over the moon.
What needed to be done
At 2017’s World Science Festival, BHP’s goal for their ‘Street Science’ tent was to get kids excited about studying STEM subjects (Science, Technology, Engineering and Maths). They wanted to make maths fun, engaging and inspiring rather than something that isn’t exciting or too hard. To do this, we had to show that maths and science are more than just equations to solve – they are the formulas behind literally everything we see, do and experience.
What we did
We put together a video which visually demonstrated how maths plays a role in life. From the formation of galaxies to the structure of the smallest cell, maths provides the rules by which everything in the universe functions and interacts. One of the biggest questions asked by students is what use is maths in the real world? The answer to that is ‘everything’ and we wanted the video demonstrate the power of this. By showing maths’ relevance to life, nature and the universe we hoped to inspire in kids an interest in the subject and its relevance to the real world. Surely choosing to study subjects which love to break the rules is pretty cool.
Need-to-know best bit
More than 55,000 people walked through the Street Science activation over two days, giving the BHP Billiton Foundation a huge amount of positive exposure. And the traffic wasn’t just limited to the event, on social media they had an 11.4% engagement rate, 36,707 impressions and 4,181 likes, shares and comments. The promotional ‘Maths is Life’ video also won a Bronze at the 2017 AEAF Awards, proving that we weren’t the only ones who fell in love with maths all over again.
Nick Did This…
Editing, copywriting, graphic design, production, video, marketing strategy, concept and content creation.