BHP – MOvember.
A global campaign that grew within the worldwide BHP family
We were able to find the right balance between fun, message and workplace safety.
The components we delivered
- concept creation
- graphic design
- collateral development
What needed to be done?
Every year in Australia BHP take part in a MOvember campaign, raising money and awareness for men’s health. Last year they wanted to go bigger and take their annual MOvember fundraising campaign global. Making moustaches trendy again all around the world? Surely that wouldn’t be too difficult.
What we did
We created a campaign that could be rolled out globally while having the greatest impact possible. This included everything from the original concept, social media content, posters, bathroom stickers, fake moustaches and the official fundraising guide. While designing and producing the creative we had to navigate the tricky job of getting all the collateral to everyone worldwide, in budget, while making sure it was safe to implement on worksites.
We sent over 500 MOvember kits to sites and offices around the world including South America, North America, Europe and Asia. That means over 60,000 orange moustaches were worn globally – even the Global executive team got involved by wearing moustaches in global PR material!