BHP – MOvember.
MOvember has really grown on us
We always say that not enough people rock a good moustache these days, so when the chance came along to literally get more people growing Mos we were definitely on board. Plus, it was all in the name of raising money for men’s health – what can’t moustaches do?
What needed to be done
Every year in Australia BHP take part in a MOvember campaign, raising money and awareness for men’s health. Last year they wanted to go bigger and take their annual MOvember fundraising campaign global. Making moustaches trendy again all around the world? Surely that wouldn’t be too difficult.
What we did
We created a campaign that could be easily rolled out globally while having the greatest impact possible. This included everything from the original concept, social media content, posters, bathroom stickers, fake moustaches and the official fundraising guide. While designing and producing the creative we had to navigate the tricky job of getting all the collateral to everyone worldwide in budget, while making sure it was safe to implement on worksites which was something we’d never considered before. Creatively the campaign was pretty straightforward – we used the BHP orange and a lot of moustaches – it was surprising, or maybe not so surprising, when the area we had to be most creative was in the strategy.
Need-to-know best bit
We were able to find the right balance between fun, message and workplace safety, producing a campaign that was not only creative but safe as well! We sent over 500 MOvember kits to sites and offices around the world including South America, North America, Europe and Asia. That means over 60,000 orange moustaches were worn globally – even the Global executive team got involved by wearing moustaches in global PR material!
Nick Did This…
Graphic design, copywriting, strategy, concept creation, collateral development and production.