Indooroopilly Shopping Centre - Best of Brisbane Design Markets.
As Brisbane as a summer storm
As a shopping centre first, the Best of Brisbane Style & Design Markets delivered strong results.
The components we delivered
What needed to be done
Indooroopilly Shopping Centre decided to host the Best of Brisbane Style & Design Market to help showcase Brisbane’s best independent fashion designers. Many of the local designers who participated didn’t have an actual storefront, so it was a great opportunity for them to have a physical presence and have customers see their wares in real life. The market was not only the first of its kind in Brisbane, it was a chance to reinforce Indooroopilly as a shopping centre that supports, and is for, all of Brisbane.
What we did
We made sure to design a concept that was as Brisbane as an afternoon storm and as fashionable as a day out at the Ekka races. It stood outside Indooroopilly’s regular marketing collateral, emphasising the unique nature of the markets by giving them their own identity. We designed and rolled out everything from the promotional poster to the digital collateral, as well as using Brisbane ‘truths’ like ‘fiercer than a hungry Ibis at South Bank’ to speak directly to the local audience.
As a shopping centre first, the Best of Brisbane Style & Design Markets delivered strong results. There was a 2% increase in traffic over the four days to the centre which represents an extra $190k in sales – with some existing stores even doubling their budgets.