BAPFF 2016 Festival.
We never miss a chance to steal the show
We’re all about celebrating the arts at Nick Did This, and it was an honour to work with the Brisbane Asia Pacific Film Festival (BAPFF) which showcases the best films our region has to offer. Plus, let’s face it, we love anything that gets us on to a red carpet.
What needed to be done
Entering its third year, BAPFF was in need of a campaign to promote the 2016 Festival. The Asia Pacific Region is responsible for about 50% of the new releases in cinema worldwide and BAPFF showcases the best of the best of them. Because of the nature of the Festival, it was important that the campaign focused on the fact that it was for everyone and not just film critics.
What we did
By focusing on the range of emotions people feel when they go to the cinema, we were able to create a campaign which showed the Festival is for anyone and everyone who wants to be entertained. As well as the campaign concept and design we also produced an AV and collateral which included posters, taxi backs, billboards, digital and popcorn boxes. And are we proud that we made going to an international film festival feel just like going to the movies? Yes, because who doesn’t love going to the movies?
Need-to-know best bit
The Festival really did showcase the best of the best of our region’s film industry. With 82 films from 46 countries screening over 12 days, 31 of which were nominees for the Asia Pacific Screen Awards, the event showed the great creative talent of the Asia Pacific. Also, our very own Art Director, Justine, was one of the models for the campaign. We always knew she was born to be a star and now everyone else does too.
Nick Did This…
Graphic design, copywriting, concept creation, modelling, collateral development and production.