BAPFF 2016 Film Festival.
It takes more than popcorn to put the spotlight on a film festival
The Asia Pacific Region is responsible for about 50% of the new releases in cinema worldwide.
The components we delivered
- concept creation
- graphic design
- collateral development
What needed to be done?
Entering its third year, BAPFF was in need of a campaign to promote the 2016 Festival. The Asia Pacific Region is responsible for about 50% of the new releases in cinema worldwide and BAPFF showcases the best of the best of them. Because of the nature of the Festival, it was important that the campaign focused on the fact that it was for everyone and not just film critics.
What we did
By focusing on the range of emotions people feel when they go to the cinema, we were able to create a campaign that showed the Festival is for anyone and everyone who wants to be entertained. As well as the campaign concept and design we also produced an AV and collateral which included posters, taxi backs, billboards, digital and popcorn boxes. And boy are we proud that we made going to an international film festival feel just like going to the ‘regular’ movies.
The Festival showcased 82 films from 46 countries screening over 12 days, 31 of which were nominees for the Asia Pacific Screen Award.