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Apia Good Times Tour.

This campaign rocked

Apia Good Times Tour
The components we delivered

The components we delivered

  • strategy
  • design
  • copywriting
  • art direction
  • creative concept & content
  • videography & edit
  • social media, radio, video
  • competition management
  • event management
What needed to be done?

What needed to be done?

Apia came to us with a brief to develop a creative theme for the 2019 Apia Good Times Tour. The challenge we faced was that the artists in the line-up had all performed on the Good Times Tour in previous years. How could we make what was essentially an ‘old’ line-up feel fresh and new, thus driving ticket sales?

What we did

What we did

To elevate and refresh the show in 2019 we changed the name to the Apia Good Times All-Stars Tour. We turbocharged the whole shebang elevating the artists to all-star status and used imagery of a private jet! How rock ‘n’ roll is that? Suddenly the Apia Good Times All-Stars Tour was newer than new.

Results

94% of tickets sold. Positivity towards the Apia brand increased by 31%.