Apia Good Times Tour.
This campaign rocked
The components we delivered
- strategy
- design
- copywriting
- art direction
- creative concept & content
- videography & edit
- social media, radio, video
- competition management
- event management
What needed to be done?
Apia came to us with a brief to develop a creative theme for the 2019 Apia Good Times Tour. The challenge we faced was that the artists in the line-up had all performed on the Good Times Tour in previous years. How could we make what was essentially an ‘old’ line-up feel fresh and new, thus driving ticket sales?
What we did
To elevate and refresh the show in 2019 we changed the name to the Apia Good Times All-Stars Tour. We turbocharged the whole shebang elevating the artists to all-star status and used imagery of a private jet! How rock ‘n’ roll is that? Suddenly the Apia Good Times All-Stars Tour was newer than new.
Results
94% of tickets sold. Positivity towards the Apia brand increased by 31%.