Why we think creativity counts

16th April 2018

Why we think creativity counts

At Nick Did This we’ve always been passionate about supporting the arts in our local community. It’s important to us that we work with arts organisations that rely largely on funding and donations, such as the Queensland Symphony Orchestra, the Australian Performing Arts Market (APAM), the Queensland Community Foundation and Brisbane Powerhouse so that they can continue to keep Queensland creative.

But why is creativity so important? Because it’s how people express themselves. Books, films, art, fashion, photography, dance and music are just some of the ways people express how they feel, and it’s been this way for at least 64,000 years (the age of the oldest cave paintings). Art, music and dance allowed people to communicate without words, interpret and express their feelings about the world around them and even helped language to evolve. We probably sang long before we could talk.

Kids exposed to the arts show increased academic performance in seemingly unrelated subjects such as maths and science. And as we grow up, this connection to the arts never fades. They are so individual and varied, yet such a universal human thing. Most people will have some sort of obsession with an art form. In our office alone there’s Sandy who did her thesis on the music of Twin Peaks, Emily who has four X-Files tattoos, Nick and Kellie have had artwork in the National Gallery, Chris who knows more about indie music than almost anyone and there’re at least three people who know everything there is to know about Harry Potter. Long story short, people really like arts and culture.

For Brisbane, it’s taken a while to show off our creative side. And to be honest we are still burdened with a lot of the stereotypes that come with being seen as a ‘big country town’. But these days it couldn’t be more different. German travel app weekenGO even listed Brisbane as Australia’s most cultured city this year. The Queensland Museum is fast becoming Australia’s most visited museum, our arts festivals attract huge amounts of visitors from around the world and the Queensland Ballet and Queensland Symphony Orchestra are considered world class. Homegrown talent has finally been given the chance to grow in Queensland; it’s no longer a place creatives have to flee to find work or culture.

But despite Brisbane’s new status as Australia’s most cultural city, funding from the Australia Council is still significantly lower for Queensland compared to New South Wales and Victoria. This, combined with its newness, drives a need for collaboration within the local arts scene that doesn’t really exist anywhere else. A perfect example of this is Screen Queensland negotiating a clause in their contract for Thor: Ragnarok that GOMA would get to house the Marvel exhibition. Everyone just wants to make sure Australia’s new cultural city stays Australia’s new cultural city. And we feel exactly the same, and not just because we personally like the arts but because they’re so important.