Why we think creativity counts

16th April 2018

Why we think creativity counts

At Nick Did This we’ve always been passionate about supporting the arts in our local community. That’s why it’s so important to us that we work with arts organisations that rely largely on funding and donations, such as the Queensland Symphony Orchestra, the Australian Performing Arts Market (APAM), the Queensland Community Foundation and Brisbane Powerhouse so that they can continue to keep Queensland creative.

But why is creativity so important? First, it’s a big part of how people express themselves. Books, films, art, fashion, photography, dance and music are just some of the ways we do it, and it’s been this way for at least 64,000 years (the age of the oldest cave paintings). Art, music and dance allowed people to communicate without words, interpret and express their feelings about the world around them and even helped language to evolve. We probably sang long before we could talk.

Second, it’s good for our society. The arts change opinions, instil values and translate experiences across space and time. Kids exposed to the arts show increased academic performance in seemingly unrelated subjects such as maths and science. They can connect to and change people in such a deep way that they can even provide a boost to the economy, as seen with the ‘Hobbit Effect’ on New Zealand’s tourism industry after the Lord of the Rings films. The arts aren’t just a side project or hobby, they aren’t for base level entertainment purposes only, they are there to express and speak to people’s emotional and creative needs. It’s no wonder that people connect with them with vast levels of engagement and passion.

For Brisbane, it’s taken a while to show off our creative side. And to be honest we are still burdened with a lot of the stereotypes that come with being seen as a ‘big country town’. But these days it couldn’t be more different. German travel site weekenGO even listed Brisbane as Australia’s most cultured city in 2018 (in terms of cultural events, theatres and cinemas, and museums and galleries). In fact, Brisbane rated more highly for cultural events than Paris, Rome and Barcelona. The Queensland Museum is fast becoming Australia’s most visited museum, our arts festivals attract huge amounts of visitors from around the world, our music scene has always been the best in the country and the Queensland Ballet and Queensland Symphony Orchestra are considered world class. Homegrown talent has finally been given the chance to grow in Queensland; it’s no longer a place creative people have to flee in order to find work or culture.

But despite Brisbane’s new status as Australia’s most cultural city, funding from the Australia Council is still significantly lower for Queensland compared to New South Wales and Victoria. This, combined with its newness, drives a need for a level of collaboration within the local arts scene that doesn’t really exist anywhere else. An example of this in action is Screen Queensland negotiating a clause in their contract when Thor: Ragnarok filmed here that gave GOMA the rights to house the Marvel exhibition. It’s partnerships like this that are crucial in making sure that Australia’s most cultural city stays that way. Collaboration and supporting each other ensures that our creative and cultural scene stays strong. That’s why we’re so passionate about working with Queensland’s arts organisations, because together we can make sure Brisbane remains the creative capital of Australia.