28th June 2019
My name is Juz, and I am a…..
When you’re a kid one of the things you always get asked is “What do you want to be when you grow up”. I used to say a truck driver as so I could wear short shorts and sleep in the back of the cabin, which was always a great deterrent for anyone to ask any more questions. But the truth was I had no idea, nor did I want to give myself a label that early on in life.
I knew I wanted my job to be creative and fun so it never actually felt like work. I didn’t want to sit at a desk all day (lucked out on that one). And I wanted to work in a place where I could be my loud, bubbly, tenacious self. My parents told me my dream was delusional, but I was determined to prove them wrong.
I got my first job at a world-renowned agency as a Finished Artist. Yes, it was fun (and I got free beer and an endless supply of cool mints), but after a few years I was pigeonholed into my role. It didn’t matter I had other skills or interests, in everyone’s eyes I was a fast and efficient Mac monkey and I was incredibly unsatisfied and unhappy.
From that point on I refused to be pigeonholed. I chose to follow my passion and learn as much as I could about whatever I’m interested in (even if I was terrible at it). I’m an art director, designer, animator, editor and all-round funny girl at Nick Did This. So maybe my advice should be… never listen to your parents? Just joking!
The one thing that we do differently here is our roles blur the traditional line. It’s not about your job title, but where your passion and skills lie. We have graphic designing illustrators, a designer who’s also a photographer, an account managing home-cooking wizard, a café owning creative director, a tango-instructing video editor, and a general manager that can style the house down. Many of our passions may not be directly work-related but a video editor that can follow rhythm and time, or an account manager that can create something amazing with a few basic ingredients, can easily apply those skills to their role.
There are, of course, obvious financial benefits of having a multi-skilled team – when we say ‘nimble’ we truly are. We can adapt to the workload instead of waiting for the right type of work to come to the right person. One day I’m designing a brochure, the next coming up with ideas for an advertising campaign and the day after that animating a video. Pigeonholes do not exist here, only rabbit holes.
But by far one of the greatest benefits is happiness. You only need to visit the Nick Did This office to hear the buzz of everyone’s laughter while they work. I am constantly exercising and challenging my creative brain, which makes me a lot happier and much more satisfied in life.
So the second best advice I can give anyone is challenge that little happy part of your brain to learn something new or think differently. It will help you harness creativity and embrace failure.
At the ripe old age of 30-something I’m learning the ancient art of hip hop dancing, and yes I suck, but I went from tripping over a basic two step to now twerking like Beyoncé. It’s physically and mentally challenging, and I go to class knowing I will fail but also knowing I’ll get better. And I always leave a class with a huge smile on my face.
So instead of idolising those cakes you see on Instagram, go bake a cake. Instead of staring at your camera collecting dust, go outside and take a damn picture. Instead of thinking you’d like to paint, draw, make, read or write, take a page out of Nike’s book and ‘Just Do It’. Yes, you will probably suck at it, but part of the creative process is failing and starting again. Plus you never know what rabbit hole it will take you down.
– Justine Morgan,
Art Director, Designer, Animator, Editor and all-round funny girl at Nick Did This