23rd October 2019
Monthly Wrap Up - September 2019
In footy parlances we’re into the final quarter of the year, but there’s time to kick a few more goals before the year’s out
Last month was big as usual at the agency. It was brilliant to help UnitingCare celebrate their incredible people with the Full Circle Awards, we got cooking with SilverChef for a delicious brand refresh, went whale watching with Yalingbila and went troppo creating a campaign for Cairns & Great Barrier Reef! Phew. Got a sec for a quick look?
A brand refresh was on the menu
Our client SilverChef are in the business of helping people in the hospitality industry bring their dreams to life. From cafes and bars to restaurants and bakeries, SilverChef has been working away behind the scenes since 1986, helping more than 50,000 business dreams launch. Nick Did This recently helped SilverChef create their new brand positioning of Don’t Dream, Do. Working closely with the inspired SilverChef team, we then rolled out a very tasty refreshed brand identity. We look forward to seeing another 50,000 business dreams becoming reality.
Pull up a palm tree
Our first flight of work for Cairns & Great Barrier Reef (formerly known as Tropical North Queensland) launched last month in time to coerce southerners up north for a proper holiday. Our brief was to ‘Get bums into beds/hammocks’ with the promise of an incredible adventure. We showed the breadth of the region’s offering to highlight that there’s something special for everyone in this amazing part of the world. We’ll be visiting the Nick Did This Cairns office regularly over the next few weeks as we deliver more work that shines the spotlight on David Attenborough’s favourite place on Earth.
We went the Full Circle
The good folks at UnitingCare came to us with a great brief to develop a staff recognition program to bring their whole organisation together to celebrate the good work they do. UnitingCare supports thousands across Queensland providing aged care, disability response through a number of leading organisations including Lifeline, BlueCare, St Andrews War Memorial Hospital, Buderim Private Hospital, St Stephen’s Hospital and The Wesley Hospital. We developed the whole creative concept for the program, including coming up with the name, design and format for the Full Circle Awards. Stuart and Alex did a great job putting the event together and the night was a huge success. It’s a privilege to work with an organisation as courageous and creative as UnitingCare.
Thar she blows
Did you know that Yalingbila means whale in the local Jandai language? We found that out when this amazing opportunity surfaced. Our clients at Quandamooka Yoolooburrabee Aboriginal Corporation (QYAC) asked us to redesign their Yalingbila Whale Tours logo. Marc did a great job, which was no fluke, and he didn’t breach any design rules coming up with this beautiful work. We also created a brochure promoting the current whale watching season for them. All puns aside, we really appreciate the opportunity to work on projects like this and naturally had a whale of a time.
Wonderland is totally genre bending
We were chuffed when our Brisbane Powerhouse partners got us involved with the very cool Spring Guide which also includes the Wonderland Festival Guide. Since 2014, Wonderland has been a platform for local, interstate and international artists to test new work and showcase boundary-pushing performances. From burlesque and comedy to cabaret and illusion, this year’s artists cross a range of genres. We can’t wait for the next cool Brisbane Powerhouse project.