25th March 2020
Monthly Wrap Up - February 2020
Colours and emotions are closely linked – happy colours are bright, warm colours like yellow, orange and pink. Pastel colours like peach, light pink or lilac can also have an uplifting effect on your mood. The brighter and lighter a colour, the happier and more optimistic it will make you feel. Thanks to Rom, one of our Art Directors, for creating this header image ☝️ reminding us that sometimes it’s as simple as the colour of the t-shirt we’re wearing that can make our day just a little bit brighter.
This week at NDT the team are working remotely following government advice to practice social distancing measures. We’re all feeling pretty lucky to be able to keep functioning at full capacity and continue to produce awesome work. Special shout-out to our IT guy, Gilps, for keeping us connected and proving that not all heroes wear capes. Please know that we’re here to support all our clients, and anyone else who needs help, during this weird time. Just drop us a line.
In other news, we thought we’d get the team to share what the heck we’ve been up to these past couple of weeks!
Designing the next five years with Goodstart Early Learning
Co-creation has been around since the 2000s and is a term used by many organisations and industries, yet we suspect few do it well – except for our amazing client of course! Co-creation is a designed process or approach to seek input from customers, employees or outsiders to jointly create value. Hand-in-hand with the amazing Goodstart Early Learning team we developed and ran a series of full-day, creative, co-design hubs in three states to bring the next iteration of the group’s strategic direction to life. We are so in awe of our client’s commitment to empowering the Goodstart team (and trusting us to deliver this program). Goodstart inspires a love of learning and doing things differently to activate rich experiences for children, families and communities at large.
On our co-creation journey with Goodstart educators, we engaged with their new strategy, found ways to build shared meaning for many different audiences, wrestled with the best ways to communicate different parts of it, considered new ways of leading this change, and last but not least, drew inspiration on themes and metaphors to help us translate the power and possibilities of the next five years.
We love creating co-design processes from scratch, tailored to our client’s objectives and packaged in a way that supports stewarding ideas with executives, Boards, or other stakeholders. While they are creative sessions (and visualised through sketch noting!), no topic is off limits. Think brand, product launch or extensions, cultural workshops, strategy, vision, purpose, marketing plans, reputation (ok we’ll stop there; you get the idea).
Park yourself in front of the art at Indro
In an effort to revitalise an otherwise overlooked area and bring more of Queensland indoors, we were engaged by Indooroopilly Shopping Centre to design and install bespoke artwork on the walls and ceiling of the P1 and P2 parking lobbies which lead up into the new fresh food precinct.
Our aim was to create artwork that was not only practical from a wayfinding sense, but also impactful, beautiful and meaningful. Equally important was to create a strong visual connection with Indooroopilly and Brisbane. We enlisted the help of the brilliant Rick Hayward for the design and actual painting of the artwork.
Drawing inspiration from the Swamp Water Fern which is found locally and endemic to the banks of the Brisbane River. The design is bold, deceptively simple and reflective of the transitory nature and movement of the lobby areas. Onya, Indro!
We know these are uncertain times for them and their retailers and we’ll be right there by their side all the way.
Helping to deliver the goods with Meals on Wheels
This year we’ve had the pleasure of helping our client Queensland Meals on Wheels (QMOW) with a suite of assets to promote their services as part of the National Disability Insurance Scheme (NDIS). Meals on Wheels Services offer much more than just a meal, with teams of volunteers delivering a smile, a chat and connection to community, as well as a health and wellbeing check with every visit. It’s the kind of work that makes you feel all warm and fuzzy, knowing you’re working with people who make a daily difference to the lives of many.
Over the coming weeks, their service will be critical in helping the elderly and vulnerable receive meals and support during this difficult time. To ensure they have enough volunteers, they’re putting the call out to anyone who would like to assist their community by volunteering at their local Meals on Wheels Service.
If you’re interested, please go to the QMOW website and complete the volunteer expression of interest form. They’ll be back in touch with you on how you can help as soon as possible.
Teamwork makes the dream work
We had an exciting project for a retail client come through where the team took the chance to work a little bit differently to the usual. We were tasked to present two big ideas and to mix it up a bit we got two junior staff to have a crack at the brief. It was a great development opportunity for our younger crew who worked alongside a team of two senior staff.
Both teams brought their genius together to give our agency the best shot at getting across the line. It was a great development opportunity for the two youngsters and an opportunity for mentoring from the more experienced. We’re all about being open to different methods for ideation and it was refreshing to watch the team be flexible and adaptive in trying this new way of coming up with brilliant (and winning) ideas. Go team!
We’re delighted to have welcomed Lynley Welsh to the Nick Did This crew as Finance Manager. Lynley brings with her a wealth of experience to the team, with 30 years in the biz she is a finance whiz who knows just about everyone in Bris! Find out more about her here. We think she fits right in.