Monthly Wrap Up – October 2018

12th December 2018

Monthly Wrap Up – October 2018

We’ve had a few tricks as well as treats up our sleeves this October.

The best duo since Batman and Robin

We’ve been keeping our excitement under wraps for a while on this one, but we can finally announce that our creative partnership with Brisbane Powerhouse is ‘officially official’. We’re seriously over the moon to be part of an organisation which is at the centre of supporting and nurturing Brisbane’s creative and cultural scene and look forward to helping to bring to life their huge number of events including Wonderland Festival, Melt and the Brisbane Comedy Festival. As fellow dreamers, rebels and adventurers – we can’t wait to see what crazy things we come up with together.

There’s nothing common about a Smith

The Australian dream has always centred around owning your own home, but as housing prices rise at a higher rate than wages, it has become less and less likely for a lot of people. So, maybe it’s time for the Australian dream to change? Introducing our new client, the Smith Collective, a brand new ‘build to rent’ community created just for renters from the repurposed Commonwealth Games Athletes Village on the Gold Coast. It’s a style of living that really is for everyone, perfect for a collective of people who want to be able to rent in a whole new way – where they can paint their walls, own a pet and have a lease that could potentially last a lifetime. Smith Collective means everyone can be whatever type of ‘Smith’ they want – there’s no cookie cutter Australian dream here. And while it may be the most common name in Australia – there’s definitely nothing common about this Smith.

We’ve always been a little fruity

If you haven’t seen our recent ‘Your Local Fruit Shop’ campaign, then you haven’t been past a bus shelter lately, because the Adshels are all over SEQ. It’s all about promoting the fact that local fruit shops should be the first stop for all Queensland foodies. To really drive home the campaign we decided to create a pop-up fruit stand in an everyday bus shelter. Not only was it a great way to promote the brand, it had one of Queensland’s biggest characters, Sam Thaiday, handing out some of Queensland’s best produce. Local, fresh, fun and very a-peel-ing!

Prime time

With the rise of makeup tutorial YouTubers and their levels of accessibility that the makeup companies lack, Indooroopilly Shopping Centre saw the perfect opportunity to create an interactive beauty weekend with a difference. From 20 – 21 October, the Centre came alive with heaps of giveaways, makeup tutorials, gifts, meet-and-greets, VERY Instagrammable props and demonstrations by beauty blogger Brittney Lee Saunders. And we were glowing like a freshly contoured cheek with the creative work we got to do for it!