12th December 2018
Monthly Wrap Up – June 2018
It may be the middle of winter but that doesn’t mean we’ve cooled down. Our creative fires having been burning brightly as we cook up some truly exciting pieces of work.
We’re just naturally good at logos
When people go on holiday to a remote location it’s usually for two reasons – spending quality ‘unplugged’ time with their loved ones and getting back to nature. So, when we were asked to develop a new logo and strapline for the Cape Hillsborough Nature Tourist Park we knew we had to somehow bring these two ideas together. The line ‘Together. Naturally.’ automatically gives a sense of these two things, as well as forming a link with the region’s already existing line ‘Nature. Reserved’. By having the two leaves in the shape of a heart in the logo, we’re able to show visually Cape Hillsborough Nature Tourist Park isn’t just about getting back to nature, it’s about reconnecting with loved ones as well.
Take a look at this
Looking good at work is just as important as looking good anywhere else. So, we created a look book for Suncorp’s great new uniforms that shows that uniforms don’t have to be boring. We wanted to make sure it had a great personality, just like Suncorp, and by using real employees we were really able to capture the best of the brand and its people. From the language we used to the images of staff working, everything about the catalogue was just fun.
Let the good times roll in
A string of sold out shows? Australia’s greatest music legends? Sounds like the Apia Good Times Tour. Over the course of May and June, Brian Cadd, Marcia Hines, Russell Morris, Leo Sayer and John Paul Young wowed audiences from Darwin to Hobart and everywhere in between. With so many hits in the one place, it’s no wonder the Good Times Tour has been running for six years straight. And to be honest, we can’t stop listening to the Tour’s Spotify playlist. Watch the recap we created of all the good times here.