Monthly Wrap Up – January 2018

12th December 2018

Monthly Wrap Up – January 2018

Happy (semi-belated) New Year! It’s time to shed all of 2017’s worries and reflect on all the good times we had in the final part of last year. The silly season is officially over, which doesn’t mean much to us because the silly season tends to be all year round at Nick Did This.

Get in on the A.C.T.

As a way to celebrate being an active part of the A.C.T. community, GIO wanted to champion great locals. ‘Act for A.C.T.’ was GIO’s way of rewarding those people within the A.C.T. whose acts of kindness, generosity, bravery or leadership deserve to be recognised (with $5000). The campaign demonstrated the fact that great acts are often done by everyday members of the community and it was our job to help GIO highlight them.

Suncorp’s little helpers

As holidays go, Christmas is a lot of work. Never-ending gift shopping, spending time with the family and activating Suncorp installations can keep you pretty busy. The opening of the Pitt Street store had us hanging thousands of Swarovski crystals in a rainbow glass cube which held ATMs that gave out free money for the Dream Big activation. Christmas had us bringing an Aussie themed Christmas window to life – cockatoos, cricket stumps, beach balls and all. And as the clock struck midnight on New Year’s Eve we were straight into setting up a window display of four different coloured paint buckets representing the different Suncorp Money Profiles. We’ve been as busy (and some of us busier) as the elves in Santa’s workshop, making sure that everything was ready for the holiday season.

Not all heroes wear capes

We’ve designed a lot of things in our time, but a fuel tanker? The awesome team at LifeFlight (formerly CareFlight) came to us with this rare opportunity thanks to their partnership with iOR, a major fuel transport company. The brief? Raise awareness of the fact that LifeFlight brings qualified, highly trained critical care doctors and a fully equipped ICU unit, in a helicopter, directly to seriously ill or injured people, no matter how remote. Our response? An eye-popping Lichtenstein-esque two-part story guaranteed to catch the eye of anyone who sees it on its daily route between Roma and Brisbane. Forget pop art, this is non-stop art!

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