5th May 2020
In the middle of a pandemic, it takes guts to start something big.
We all know 2020 hasn’t been great (to put it mildly). But one bright star in our sky has been helping the team at BHP create an entirely new national trades learning brand from scratch.
At Nick Did This, we’d be excited about building a brand any time, but helping to bring to life a suite of new trades training centres that will change lives and communities around Australia, has been a privilege.
BHP’s purpose has always been to bring people and resources together to build a better world. But as the world changes faster than institutions – and even governments – can keep up, they challenged themselves to create completely new trades and production learning centres that better prepare Australia’s workforce for the challenges that lie ahead. A place not just to create a stronger workforce but a stronger community.
The vision behind the centres is ambitious, daring and trailblazing. So the branding certainly couldn’t be pedestrian, staid or expected. It had to be dynamic and progressive, while also being inclusive and welcoming.
BHP FutureFit Academy reflects the fact that this is not just about jobs, but lives.
From the bold positioning to the design of internal communication pieces, posters, murals, wayfinding, signage and course materials, we have helped create every touchpoint for the brand so far – all at a time in our history when, thanks to Covid-19, we couldn’t visit academy sites, timings were tight and multiple production hurdles presented themselves.
With the entire project to date taking under four months from being briefed in early January to now, we’re proud to say that two sites have opened already in Queensland and Western Australia, with more soon to follow.
When big things are happening in the world, it turns out it helps to think bigger.