Are we too wrapped up in ‘Rona?

15th May 2020

Are we too wrapped up in ‘Rona?

Is wallowing in Covid 19 content bad for us? Should we instead focus our energies on more positive thinking? Our Head of Client Service and Creative Director give us their (different) takes on the matter.

 Kellie Penridge, Head of Client Service

I’ve always had a healthy respect for spirituality, while a very broad term, for me it’s about believing in something bigger than myself, shaping my individual practice for greater peace and purpose, and tapping into the synchronicity that exists in life. And I make no apologies mixing this practice with business.

So what’s that got to do with this forum?

Well, without any disrespect intended to all the beautifully, intellectually written articles, tomes and help guides relating to Covid 19, I’ll acknowledge my increasing unrest over the last two months with perpetuating the use of all words associated with this pandemic: Coronavirus (turns up 2,520,000,000 search results), Covid 19 (about 1,900,000,000), Covid Safe (some 3,340,000,000), and #Covid19 (about 3,540,000,000 results).

As they say, ‘your vibe attracts your tribe’, meaning that the energy you put out in the world directly reflects on the energies you receive. And it got me thinking about the power of words.

Words make you think a thought. Thoughts are real things. In the same way when you snuff out fire in a fireplace, the heat lingers in the room and can be felt for a long time afterward. Thought is as much a “thing” as is light, heat and so on.

Thoughts are the catalyst for self-perpetuating cycles. They have a tendency to flock together. What you think directly influences how you feel and how you behave. The average person (if there is such a thing) is greatly influenced by the composite thought-atmosphere. That’s why I’ve annoyed many of my colleagues over the last few weeks with repeated requests that we don’t hashtag the C word or produce more content referring to it than is absolutely necessary.

Why give ‘it’ even more energy than it currently has. It is a case of adding fuel to the fire.

So while we can all continue to take personal responsibility for moderating our intake of what we read, see and hear – may we again actively challenge each other to cultivate habits of thinking higher and better thoughts. And producing higher and better content.

Do we really need three billion, three hundred and forty million references to this subject. Particularly when thoughts hold such vitality that they become living forces.

And finally if you’ll indulge me in one last line, may I acknowledge Yogi Ramacharaka and offer a mantra,  “Thought is a Living Force—I will use it wisely and well!”


Sandy Hind, Creative Director

Well, what a complete f@*%er of a start to 2020.

As if the bushfires weren’t enough, we’re now smack bang in the middle of a coronavirus pandemic that’s leaving us all feeling adrift in a sea of things that are beyond our control. It’s scary, frustrating, weird and confusing all at the same time, so I understand the desire to just switch off the conversation and channel your energies into more positive things. But is that the right thing to do? I don’t think so.

Firstly, knowledge is power. The more you know about something, the more you can deal with it. It might still be scary but at least knowing about it means you can make better decisions and choices about how it affects you. Of course, you may want to choose your sources of information wisely (maybe don’t spend all your days trawling Breitbart or listening to Alan Jones), but otherwise the more you know the better prepared you’ll be.

Secondly, talking about the coronavirus and the effect it’s having physically, psychologically and economically on all of us can be truly cathartic. Knowing that this crisis is affecting everyone gives us licence to talk openly and honestly about our feelings and fears in a way that once would have been unimaginable. I’ve even had a deep conversation about unemployment fears with the lady taking my blood at the blood bank. And I think that’s a good thing.

Finally, I don’t want to turn away from writing, talking and thinking about this crisis because embracing it, challenging it, responding to it and making fun of it has become one of its most brilliant side-effects. I want to see more videos of people singing from balconies and dogs jumping over toilet paper hurdles. I want to hear more people snort out loud and make fun of the slow piano playing and sympathetic tones of every bad coronavirus-response ad out there. I want to hear the latest slang for ‘rona rolled out across the board, play more Zoom meeting bingo games and laugh at more life in lockdown memes. And I want to see more brilliant art, music and even ads (I’m looking at you Heineken) made in response to these times. Why? Because this is how we cope – without darkness there would be no light.

Now, who’s seen the latest cracker of a Betoota headline?